Clients’ characteristics and marketing of products: Some evidence from a financial institution

  1. Fernández-Aguirre, K.
  2. Gallastegui-Zulaica, I.
  3. Modroño-Herrán, J.I.
  4. Núñez-Antón, V.
Journal:
International Journal of Bank Marketing

ISSN: 0265-2323

Year of publication: 2003

Volume: 21

Issue: 5

Pages: 243-254

Type: Article

DOI: 10.1108/02652320310488420 GOOGLE SCHOLAR
Data source: Scopus