Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website

  1. Moral, P.
  2. Gonzalez, P.
  3. Plaza, B.
Journal:
Online Information Review

ISSN: 1468-4527

Year of publication: 2014

Volume: 38

Issue: 4

Pages: 575-588

Type: Article

DOI: 10.1108/OIR-12-2013-0267 DIALNET GOOGLE SCHOLAR
Data source: Scopus