A review of higher education image and reputation literatureKnowledge gaps and a research agenda

  1. Amaia Lafuente-Ruiz-de-Sabando 1
  2. Pilar Zorrilla 1
  3. Javier Forcada 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Revista:
European Research on Management and Business Economics

ISSN: 2444-8834

Año de publicación: 2018

Volumen: 24

Número: 1

Páginas: 8-16

Tipo: Artículo

DOI: 10.1016/J.IEDEEN.2017.06.005 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: European Research on Management and Business Economics

Resumen

Higher education institutions are investing increasing resources in order to achieve favourable perceptions among their stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not always coincide with the image the latter wish to project. For this reason, in this article we address a review of the literature on higher education image and reputation to identify the main knowledge gaps and establish the research lines that merit deeper examination in the future. The gaps identified highlight the need to improve knowledge about the way perceptions (image and reputation) of university institutions are shaped, pinpointing the dimensions or essential aspects that influence their formation and determining whether their degree of influence differs when considering the perspectives of different stakeholders or individuals from different geographical areas. Theoretical propositions related to the identified gaps have been set out.

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Información de financiación

This work was supported by the University of the Basque Country UPV/EHU under Grant NUPV 13/14 and by the Fundación Emilio Soldevilla para la Investigación y el Desarrollo en Economía (FESIDE, the Emilio Soldevilla Foundation for the Development of Management and Business Economics).

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