Google, Apple, Facebook y Amazon. Emergencia de los GAFA y cambios en el sistema comunicativo global
ISSN: 0213-084X
Année de publication: 2016
Titre de la publication: El futuro del Libro en la era digital
Número: 104
Pages: 38-48
Type: Article
D'autres publications dans: Telos: Cuadernos de comunicación e innovación
Résumé
Here we can find the results of a study on the so-called GAFA (Google, Amazon, Facebook, and Apple), necessary gateways and platforms which are directing the traffic towards specific contents, compared with communication groups. One of the differences between them lies in their models of remuneration, as well as in the treatment and exploitation made by the Big Data.
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