Google, Apple, Facebook y Amazon. Emergencia de los GAFA y cambios en el sistema comunicativo global

  1. Juan Carlos Miguel de Bustos
  2. Miguel Angel Casado del Río
Journal:
Telos: Cuadernos de comunicación e innovación

ISSN: 0213-084X

Year of publication: 2016

Issue Title: El futuro del Libro en la era digital

Issue: 104

Pages: 38-48

Type: Article

More publications in: Telos: Cuadernos de comunicación e innovación

Abstract

Here we can find the results of a study on the so-called GAFA (Google, Amazon, Facebook, and Apple), necessary gateways and platforms which are directing the traffic towards specific contents, compared with communication groups. One of the differences between them lies in their models of remuneration, as well as in the treatment and exploitation made by the Big Data.

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