Google, Apple, Facebook y Amazon. Emergencia de los GAFA y cambios en el sistema comunicativo global

  1. Juan Carlos Miguel de Bustos
  2. Miguel Angel Casado del Río
Zeitschrift:
Telos: Cuadernos de comunicación e innovación

ISSN: 0213-084X

Datum der Publikation: 2016

Titel der Ausgabe: El futuro del Libro en la era digital

Nummer: 104

Seiten: 38-48

Art: Artikel

Andere Publikationen in: Telos: Cuadernos de comunicación e innovación

Zusammenfassung

Here we can find the results of a study on the so-called GAFA (Google, Amazon, Facebook, and Apple), necessary gateways and platforms which are directing the traffic towards specific contents, compared with communication groups. One of the differences between them lies in their models of remuneration, as well as in the treatment and exploitation made by the Big Data.

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