Applying Evolutionary Psychology to AdvertisingA Comparative Study of Spain and Belgium

  1. Vyncke, Patrick
  2. Apaolaza Ibáñez, Vanesa
  3. Hartmann, Patrick
Book:
Advertising research: Message, medium and context
  1. Pelsmacker, Patrick (ed. lit.)
  2. Dens, Nathalie (ed. lit.)

Publisher: Amberes : Garant Uitgevers NV, 2009

ISBN: 978-90-441-2387-6

Year of publication: 2009

Pages: 109-121

Type: Book chapter

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