Theatre allocation as a distributor’s strategic variable over movie runs

  1. Prieto-Rodriguez, J.
  2. Gutierrez-Navratil, F.
  3. Ateca-Amestoy, V.
Journal:
Journal of Cultural Economics

ISSN: 1573-6997,  0885-2545

Year of publication: 2015

Volume: 39

Issue: 1

Pages: 65-83

Type: Article

DOI: 10.1007/S10824-014-9220-7 GOOGLE SCHOLAR
Data source: Scopus