JOSE MARIA
BARRUTIA LEGARRETA
UNIBERTSITATEKO KATEDRADUNA
Universidad Rafael Landívar
Guate, GuatemalaUniversidad Rafael Landívar-ko ikertzaileekin lankidetzan egindako argitalpenak (2)
2016
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Value co-creation in e-commerce contexts: Does product type matter?
European Journal of Marketing, Vol. 50, Núm. 3-4, pp. 442-463
2014
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Resources for value co-creation in e-commerce: A review
Electronic Commerce Research, Vol. 14, Núm. 2, pp. 111-136