Co-creation in tourism marketingwhat does it mean?

  1. Ainhize Eletxigerra
Revista:
Revista Turismo & Desenvolvimento

ISSN: 1645-9261

Año de publicación: 2017

Título del ejemplar: INVTUR 2017 Intl' Conference

Número: 27-28

Páginas: 43-45

Tipo: Artículo

Otras publicaciones en: Revista Turismo & Desenvolvimento

Resumen

The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?