Capítulos de Libro (4) Publicaciones en las que ha participado algún/a investigador/a

2015

  1. Fidelización de clientes en el ámbito comercial

    Distribución comercial en la era omnicanal (Pirámide), pp. 343-371

  2. Gestión de marketing en la empresa detallista. Decisiones de surtido, precios, servicios

    Distribución comercial en la era omnicanal (Pirámide), pp. 155-186

  3. Urban Development and Commercial Invigoration through Cultural Clusters in Peripheral Neighborhoods of Bilbao

    TRANSFORMING CITIES: OPPORTUNITIES AND CHALLENGES OF URBAN REGENERATION IN THE BASQUE COUNTRY (WILLIAM A DOUGLASS CENTER BASQUE STUDIES UNIV NEVADA, RENO), pp. 163-178

  4. Why do some boards of directors in family firms outperform others when strategizing? Analysing the importance of entrepreneurial orientation

    New Challenges in Entrepreneurship and Finance: Examining the Prospects for Sustainable Business Development, Performance, Innovation, and Economic Growth (Springer International Publishing), pp. 103-114