Publications en collaboration avec des chercheurs de European University Viadrina (2)

2017

  1. Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets

    Journal of International Marketing, Vol. 25, Núm. 4, pp. 89-111

2016

  1. Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits

    Journal of Advertising, Vol. 45, Núm. 4, pp. 427-440