Grupo Dirección de Innovación, Personas y Organizaciones Responsables - GIC 21/168
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Universidade de Vigo
Vigo, EspañaPublications en collaboration avec des chercheurs de Universidade de Vigo (4)
2023
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Online reverse auctions research in marketing versus SCM: A review and future directions
Industrial Marketing Management, Vol. 115, pp. 439-454
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The buying center concept as a milestone in industrial marketing: Review and research agenda
Industrial Marketing Management, Vol. 108, pp. 65-78
2017
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Impression Management Tactics and Performance Ratings: A Moderated-Mediation Framework
Journal of Business-to-Business Marketing, Vol. 24, Núm. 1, pp. 19-34
2016
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Exploring the relationship among servant leadership, intrinsic motivation and performance in an industrial sales setting
Journal of Business and Industrial Marketing, Vol. 31, Núm. 2, pp. 219-231