HAEZI - GIC 21/070
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Süleyman Şah University
Estambul, TurquíaPublikationen in Zusammenarbeit mit Forschern von Süleyman Şah University (1)
2015
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Effects of Interest, Thematic Congruence, and Typicality on Memory for Television, Radio, and Press Advertisements of New Products
Applied Cognitive Psychology, Vol. 29, Núm. 4, pp. 560-572