Gobernanza y Marketing para la Sostenibilidad - GIC 21/106
Deakin University
Geelong, AustraliaPublikationen in Zusammenarbeit mit Forschern von Deakin University (1)
2022
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Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation
Journal of International Food and Agribusiness Marketing, Vol. 34, Núm. 5, pp. 457-487