Music branded content: The video clip as an advertising medium at the service of automotive brands

  1. Miguélez-Juan, B.
Buch:
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

ISBN: 9781668439715

Datum der Publikation: 2023

Seiten: 105-134

Art: Buch-Kapitel

DOI: 10.4018/978-1-6684-3971-5.CH005 GOOGLE SCHOLAR
Datenquelle: Scopus