Promoting Renewable Energy Adoption: Environmental Knowledge vs. Fear Appeals

  1. Hartmann, P.
  2. Apaolaza, V.
  3. D’Souza, C.
  4. Barrutia, J.M.
  5. Echebarria, C.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173 2363-6165

Année de publication: 2016

Pages: 359-367

Type: Chapitre d'ouvrage

DOI: 10.1007/978-3-319-29877-1_73 GOOGLE SCHOLAR