Explaining Viral CSR Message Propagation in Social Media: The Role of Normative Influences
- Hartmann, P.
- Fernández, P.
- Apaolaza, V.
- Eisend, M.
- D’Souza, C.
ISSN: 1573-0697, 0167-4544
Year of publication: 2021
Volume: 173
Issue: 2
Pages: 365-385
Type: Article