Explaining Viral CSR Message Propagation in Social Media: The Role of Normative Influences

  1. Hartmann, P.
  2. Fernández, P.
  3. Apaolaza, V.
  4. Eisend, M.
  5. D’Souza, C.
Journal:
Journal of Business Ethics

ISSN: 1573-0697 0167-4544

Year of publication: 2021

Volume: 173

Issue: 2

Pages: 365-385

Type: Article

DOI: 10.1007/S10551-020-04540-2 GOOGLE SCHOLAR

Sustainable development goals