Effects of Interest, Thematic Congruence, and Typicality on Memory for Television, Radio, and Press Advertisements of New Products

  1. Martín-Luengo, B.
  2. Luna, K.
  3. Migueles, M.
Revue:
Applied Cognitive Psychology

ISSN: 1099-0720,  0888-4080

Année de publication: 2015

Volumen: 29

Número: 4

Pages: 560-572

Type: Article

DOI: 10.1002/ACP.3139 GOOGLE SCHOLAR
La source de données: Scopus