A dynamic model of advertising competition: An empirical analysis of feedback strategies
ISSN: 0023-5954
Année de publication: 1997
Volumen: 33
Número: 6
Pages: 633-648
Type: Article
ISSN: 0023-5954
Année de publication: 1997
Volumen: 33
Número: 6
Pages: 633-648
Type: Article