Value co-creation in e-commerce contexts: Does product type matter?
- Barrutia, J.M.
- Paredes, M.R.
- Echebarria, C.
ISSN: 0309-0566
Année de publication: 2016
Volumen: 50
Número: 3-4
Pages: 442-463
Type: Article
Revue:
European Journal of Marketing