Green branding effects on attitude: functional versus emotional positioning strategies

  1. Hartmann, P.
  2. Apaolaza Ibáñez, V.
  3. Forcada Sainz, F.J.
Revue:
Marketing Intelligence & Planning

ISSN: 0263-4503

Année de publication: 2005

Volumen: 23

Número: 1

Pages: 9-29

Type: Article

DOI: 10.1108/02634500510577447 GOOGLE SCHOLAR
La source de données: Scopus