Quantification of generated Social Impact: Case Analysis

Zusammenfassung

In order to show the possibility of quantifying the social value from the stakeholder theory perspective, we analyze and explain the variables and concepts necessary to develop a quantitative model that establish in a significant way such social value. Through the study of the phenomenon and by using in-depth interviews and group dynamics and based on the Case Study methodology, this paper attempts to fill the void in the literature regarding the contribution of studies demonstrating the ability to quantify social value in organizations. The results of this study reveal important implications for the studies about companies' valuations, because economic and financial variables are not able to establish the total value generated by the company, so it is necessary to provide and quantify the social value. Thus, and from stakeholder theory in order to create incremental value in the company; and based on interest rather than on the role of the stakeholder to which information is offered, it is developed a model that determines the social value of an organization. Furthermore, the model allows a comparative analysis, not only of social value, but also the overall value, and consequently to analyze jointly the comparative efficiency of different entities, independently of their type: commercial, social, public or non-profit. The systematization of this social value will lead to future integration of this value in GDP.