The Influence of Landscape Preferences in Green Energy Advertising

  1. Hartmann, Patrick
  2. Apaolaza Ibáñez, Vanesa
Buch:
Advertising research: Message, medium and context
  1. Pelsmacker, Patrick (ed. lit.)
  2. Dens, Nathalie (ed. lit.)

Verlag: Amberes : Garant Uitgevers NV, 2009

ISBN: 978-90-441-2387-6

Datum der Publikation: 2009

Seiten: 143-153

Art: Buch-Kapitel