Personas y cultura social innovadora: propuesta de un modelo explicativo
- Cossío Silva, F. J. (coord.)
Éditorial: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-609-4
Année de publication: 2009
Congreso: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (23. 2009. Sevilla)
Type: Communication dans un congrès
Résumé
In the innovation age, the real challenge that economy and society have to face consists in promoting and reaching a cultural change in order to encourage and internalize values such as creativity, individual initiative, taking reasonable risks, curiosity or entrepreneurship. In this work we attempt to get an approach of the concept of social innovation culture. To this aim we analyze values, capacities and relationships that allow persons, organizations and territories to develop a propensity to innovation. Taking into account just the group of persons, we also elaborate a specific proposal about those key factors that permit the gradual development of the innovation process, starting from the exploration phase to the creation of the newness and, finally, the phase of socialization of the innovation.