Perfil del consumidor ecológico: hacia la superación de barreras relacionadas con el proceso de compra
- Cossío Silva, F. J. (coord.)
Verlag: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-609-4
Datum der Publikation: 2009
Kongress: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (23. 2009. Sevilla)
Art: Konferenz-Beitrag
Zusammenfassung
The aim of this paper is to examine consumers who buy ecological products in the Basque Country area. The objective is to develop a profile of this type of consumers in order to find out the differentiating characteristics related to the purchasing process. The study was formed by a primary sample of 638 individuals and a secondary sample of 73 consumers of ecological products in specialized stores and consumers associations. From these samples we obtain two sub-samples, one of it is formed by 143 consumers who never buy ecological products, and the other one is formed by 144 consumers who buy regularly this kind of products As a result, we have developed a profile of the ecological consumer, based on purchase characteristics, which might be useful for companies and entities seeking to develop activities aiming at this segment.