Dime dónde vives y te diré dónde comprasfactores del espacio urbano influyentes en el destino de las compras
- Pindado García, Julio (coord.)
- Payne, Gregory (coord.)
Éditorial: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-556-1
Année de publication: 2008
Titre du volume: Ponencias
Volumen: 1
Pages: 46
Congreso: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (22. 2008. Salamanca)
Type: Communication dans un congrès
Résumé
Retailing is a key factor for urban regeneration, and it must be considered as such in the management of the cities. In this sense, urban managers must put forward plans and take measures in order to reverse the loss of retail attractiveness of the city centres that in many cases has been produced in favour to peripheral outlets. To this end, it is important to know more on buyer behaviour as regards the destination for shopping between both environments. Using logistic regressions we determine to which extent the urban configuration of a commercial area, its centrality, its accessibility or the transport means selected by buyers exert an influence on the shopping destination, in the city versus peripheral shopping centre dilemma.