Gobernanza y Marketing para la Sostenibilidad - GIC 21/106
East China Normal University
Shangai, ChinaPublikationen in Zusammenarbeit mit Forschern von East China Normal University (2)
2014
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Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?
South African Journal of Business Management, Vol. 45, Núm. 3, pp. 45-55
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The effect of gratifications derived from use of the social networking site Qzone on Chinese adolescents' positive mood
Computers in Human Behavior, Vol. 41, pp. 203-211